As a realtor, your clients turn to you to be the expert on the area. What better way to showcase your knowledge of Prince William and the surrounding areas than to share what’s happening around us? Seasonally, or in monthly newsletters, try featuring local festivals and special events that illustrate how in touch you are with the area. You’ll build yourself as a credible resource for local information in no time.
We’ve already talked about how important having an email marketing campaign is to your business. One thing that you have in your email marketing toolbox is newsletters. Whether you send newsletters out weekly, monthly or seasonally, you can use many content ideas to communicate information and present yourself as your area’s real estate expert. Continue reading “eNewsletter Content Ideas for Realtors”→
Email marketing is one of the most powerful tools to build your business as a realtor. An email marketing campaign done well will increase your bottom line. Additionally, buying a home is not a decision made lightly, but with the right email marketing, you can nurture your clients on their journey to making that momentous purchase. Continue reading “Successful Email Marketing for Realtors”→
Summer is typically a busy time of year for real estate agents, but it is also when many families, including yours, are out of a routine and spending more time at the pool, the park or the beach. Of course, marketing is essential any time of year, but there are tailored ways to focus your marketing efforts during the summer to get your name out there and acquire more leads.
Summer Marketing Ideas for Real Estate Agents
Sponsor a summer sports team – There are plenty of sports still going strong in the summer months, like baseball, soccer, swimming and gymnastics. Consider taking out an ad at the field, arena or other location where the team plays, or you can get your name on the team’s jersey or other items.
Create blogs specifically for summer – If you have a blog, consider gearing your posts toward summer topics. You can advise on how to stage a home in the summer, or you can highlight events going on in your area. Local restaurant reviews or a locals’ guide are both helpful to potential buyers. You can also list the best summer real estate reads or the best short-distance trips from your area.
Get your name out at the local pools – During the summer, everyone is at the pool. This is the perfect place to advertise your business to potential clients. If you’ve got an open house coming up, consider hanging a sign at the pool to let the community know. You can also host a pool party or hire an ice cream truck to hand out ice cream cones. Be visible and available at your event to make those important contacts.
Advertise at local water parks – Water parks are another popular summer hangout where you can advertise your business. Contact the park to find out what advertising opportunities they offer. You could also host a snow cone or lemonade stand.
Participate in back-to-school events – Even though it’s summer, school is right around the corner, and it’s not too early to start thinking about sponsoring back-to-school events. Another idea is to bring meals to teachers during staff training days. If you need other ideas, contact the school administrative office.
Participate in summer community events – As we’ve said before, being involved in your community is essential to establishing yourself as a local authority, so consider getting involved in a community event or hosting one of your own. Consider the demographics of your community before deciding which event to host. You could host a BBQ or a sporting event. Advertise the event in your newsletter or hand out fliers. Remember to take lots of pictures to use on your social media.
Host a hyperlocal market seminar – Hosting a free market seminar focused on your area is an excellent way to grow your business any time of the year. Use this opportunity to guide potential clients on the process of buying or selling a home. Give them the inside scoop on the local market. This is information they won’t be able to get anywhere else, and you will become their go-to for how to buy or sell a home, especially if they are first-time buyers/sellers.
Update your online presence – Keeping your website and social pages up to date is another piece of advice that’s good for any time of year. Make sure things like your bio, phone number and email address are up to date. Also, make sure your highlighted listings are current. You could also add a community tour video or photo essay for each of your neighborhoods.
Do you have more questions about summer marketing? We’d love to help! Reach out to us at 571-234-5589 or by email at [email protected]. For videos on lead generation, Facebook tips, handy realtor tools and more, be sure to check out our YouTube channel.
We know you’re busy, but we also know how important it is for you as a realtor to stay plugged into what’s happening in the industry. An excellent way to do that is by reading real estate blogs. Our advice: start here with Ratified Title Group. We give you regular updates on what’s happening in the market, tips on marketing, getting leads, and everything you need to know about the title process and title insurance. Continue reading “Must-Read Blogs for Savvy Realtors”→
After you’ve helped your client buy or sell a home, you’ll want to show them just how much you appreciate their business with the perfect closing gift. The right gift will not only show them that you care but will also yield referrals and make your clients sing your praises.
How Much Should You Spend on a Closing Gift?
The amount of money you spend on a closing gift is first determined by your market. A good rule of thumb is to spend between 1-5% of your gross commission. Ultimately, the cost of the gift isn’t as important as how meaningful the gift is, so take some time to get to know your clients and find out what kinds of things they like.
The Best Closing Gifts
A gift box for their pet – Most people have at least one pet these days. Send your client’s furry friend a gift box from Swaggy Shag or BarkBox.
A robotic vacuum – You wouldn’t give a regular vacuum as a gift, but a robotic vacuum is cool! The Deebot vacuum syncs with Alexa, charges itself and has an app. Or you can opt for the more expensive iRobot Roomba.
A gift from Tiffany & Co. – A gift from Tiffany’s will be a treat for your high-end clients. Consider a key chain for their new house keys.
A consultation with a landscape designer – A well-designed yard can really make a difference in the look of a home, so why not help your client get started with a one-hour consultation with a local landscaper.
An evening out – Gifting your client an experience over an object is a great idea, but it can become more of a burden if they have to schedule a sitter and pay for an Uber (if they want to drink while they’re out). Make it easy on them by planning everything. Arrange for a sitter and schedule an Uber XL to go with their restaurant gift card.
A membership to a local museum or gym – If you want to gift your client an experience and you know what kinds of things they enjoy, gift them a membership to a local museum or a gym if they are fitness minded.
A gift certificate to a local nursery – Instead of picking out a plant that your client may or may not like, give them a gift certificate instead so you know they will get something they like. While you’re at it, form a relationship with the store owner and make gifting a partnership.
A cooking class – If your client is a foodie, or even if they’re not, a cooking class is the perfect gift. If your market is near a major city, you can find classes for all experience levels. There are even online classes with well-known chefs your client can take from the comfort of their home.
A local experience – If your client is adventurous, consider gifting them a fun local experience like skydiving lessons or horseback-riding lessons.
A gift card to a local coffee shop – A gift card to a well-known local coffee shop is an excellent way to make your client feel at home in their new neighborhood. If you have a relationship with the shop owner, it will ensure your client gets a warm welcome.
A consultation with an interior designer – This is the perfect closing gift because it’s something the client is not likely to do for themselves. A consultation with an interior designer will help them start to make their new house their own.
Do you still need ideas for closing gifts? We’d love to help! Reach out to us at 571-234-5589 or by email at [email protected]. For videos on lead generation, Facebook tips, handy realtor tools and more, be sure to check out our YouTube channel.
The best professionals in any industry are always learning. The smartest folks know there’s never a point where you can say, “That’s it. I know everything there is to know about being a real estate agent. I don’t need to learn anything else.” With that in mind, here are a few books we recommend to keep even the most top-notch realtors learning more in their field. Continue reading “5 Impactful Books for Real Estate Agents”→
Lighting is probably the most critical element of all the things that go into staging a home. The right lighting will make the home warm and inviting, while the wrong lighting can turn potential buyers off to even the most appealing homes.
Often, a home is not well-lit, especially if there is heavy landscaping and lots of trees outdoors. Unfortunately, you can’t fix the problem simply by turning on all the overhead lights. Instead, you’ll need to find ways to bring in as much natural light as possible and add light where you can. Read on for tips on how to help your clients stage their homes with the proper lighting. Continue reading “Home Staging: Light it Up Right”→
Buying a home is a very exciting moment in one’s life, but unless you are the first owner of your home, you are exposed to certain risks when trying to purchase a property. Ideally, the seller has a “clear title” on the property, meaning there are no other claims of ownership against the property. It’s recommended that you purchase title insurance in case title defects arise in the future. Continue reading “Facts You Should Know About Title Insurance”→
Though winter seems to want to hang on, it’s officially spring, and with it comes a newness and freshness to everything. So, as all the trees and flowers begin to bloom, why not breathe new life into your real estate business with these spring marketing ideas? Continue reading “Fresh Spring Marketing Ideas for Realtors”→