As a realtor, your clients turn to you to be the expert on the area. What better way to showcase your knowledge of Prince William and the surrounding areas than to share what’s happening around us? Seasonally, or in monthly newsletters, try featuring local festivals and special events that illustrate how in touch you are with the area. You’ll build yourself as a credible resource for local information in no time.
Summer is typically the busy season for the housing market, and the July Virginia Realtors® home sales report is out. The report shows a noticeable slowdown in the housing market during the month, even though home prices continue to rise. Continue reading “Summer 2022 Real Estate Market Update”→
As a realtor, helping your clients stage their homes on-trend is crucial to making the sale. If the current trends could be summed up in one word, it’s flexible. With the increase of people working from home, homes need to be both a living space and space where you can be productive. For this reason, many traditional homes are getting contemporary makeovers and incorporating elements of nature. Continue reading “2022 Decorating and Staging Trends to Sell Homes Fast”→
We know you’re busy, but we also know how important it is for you as a realtor to stay plugged into what’s happening in the industry. An excellent way to do that is by reading real estate blogs. Our advice: start here with Ratified Title Group. We give you regular updates on what’s happening in the market, tips on marketing, getting leads, and everything you need to know about the title process and title insurance. Continue reading “Must-Read Blogs for Savvy Realtors”→
After you’ve helped your client buy or sell a home, you’ll want to show them just how much you appreciate their business with the perfect closing gift. The right gift will not only show them that you care but will also yield referrals and make your clients sing your praises.
How Much Should You Spend on a Closing Gift?
The amount of money you spend on a closing gift is first determined by your market. A good rule of thumb is to spend between 1-5% of your gross commission. Ultimately, the cost of the gift isn’t as important as how meaningful the gift is, so take some time to get to know your clients and find out what kinds of things they like.
The Best Closing Gifts
A gift box for their pet – Most people have at least one pet these days. Send your client’s furry friend a gift box from Swaggy Shag or BarkBox.
A robotic vacuum – You wouldn’t give a regular vacuum as a gift, but a robotic vacuum is cool! The Deebot vacuum syncs with Alexa, charges itself and has an app. Or you can opt for the more expensive iRobot Roomba.
A gift from Tiffany & Co. – A gift from Tiffany’s will be a treat for your high-end clients. Consider a key chain for their new house keys.
A consultation with a landscape designer – A well-designed yard can really make a difference in the look of a home, so why not help your client get started with a one-hour consultation with a local landscaper.
An evening out – Gifting your client an experience over an object is a great idea, but it can become more of a burden if they have to schedule a sitter and pay for an Uber (if they want to drink while they’re out). Make it easy on them by planning everything. Arrange for a sitter and schedule an Uber XL to go with their restaurant gift card.
A membership to a local museum or gym – If you want to gift your client an experience and you know what kinds of things they enjoy, gift them a membership to a local museum or a gym if they are fitness minded.
A gift certificate to a local nursery – Instead of picking out a plant that your client may or may not like, give them a gift certificate instead so you know they will get something they like. While you’re at it, form a relationship with the store owner and make gifting a partnership.
A cooking class – If your client is a foodie, or even if they’re not, a cooking class is the perfect gift. If your market is near a major city, you can find classes for all experience levels. There are even online classes with well-known chefs your client can take from the comfort of their home.
A local experience – If your client is adventurous, consider gifting them a fun local experience like skydiving lessons or horseback-riding lessons.
A gift card to a local coffee shop – A gift card to a well-known local coffee shop is an excellent way to make your client feel at home in their new neighborhood. If you have a relationship with the shop owner, it will ensure your client gets a warm welcome.
A consultation with an interior designer – This is the perfect closing gift because it’s something the client is not likely to do for themselves. A consultation with an interior designer will help them start to make their new house their own.
Do you still need ideas for closing gifts? We’d love to help! Reach out to us at 571-234-5589 or by email at [email protected]. For videos on lead generation, Facebook tips, handy realtor tools and more, be sure to check out our YouTube channel.
Lighting is probably the most critical element of all the things that go into staging a home. The right lighting will make the home warm and inviting, while the wrong lighting can turn potential buyers off to even the most appealing homes.
Often, a home is not well-lit, especially if there is heavy landscaping and lots of trees outdoors. Unfortunately, you can’t fix the problem simply by turning on all the overhead lights. Instead, you’ll need to find ways to bring in as much natural light as possible and add light where you can. Read on for tips on how to help your clients stage their homes with the proper lighting. Continue reading “Home Staging: Light it Up Right”→
Though winter seems to want to hang on, it’s officially spring, and with it comes a newness and freshness to everything. So, as all the trees and flowers begin to bloom, why not breathe new life into your real estate business with these spring marketing ideas? Continue reading “Fresh Spring Marketing Ideas for Realtors”→
Despite low inventory, the housing market in Northern Virginia and the country has been buzzing. Interest rates have been low, and sales have been high, even through the pandemic. Expect interest rates to start to climb in 2022. Otherwise, experts say we’ll see more of the same this year. Continue reading “2022 Northern Virginia Housing Market Forecast”→
The holiday season is over, and everyone’s mind is on getting back to normalcy. It’s a particularly slow time for real estate sales, but that doesn’t mean you have to slow down. This is the perfect time to focus on your marketing strategies, re-engage leads that may have gone cold and develop plans for the coming year. Continue reading “Top Winter Marketing Ideas for Realtors”→