Summer is typically the busy season for the housing market, and the July Virginia Realtors® home sales report is out. The report shows a noticeable slowdown in the housing market during the month, even though home prices continue to rise. Continue reading “Summer 2022 Real Estate Market Update”
Summer is typically a busy time of year for real estate agents, but it is also when many families, including yours, are out of a routine and spending more time at the pool, the park or the beach. Of course, marketing is essential any time of year, but there are tailored ways to focus your marketing efforts during the summer to get your name out there and acquire more leads.
Summer Marketing Ideas for Real Estate Agents
- Sponsor a summer sports team – There are plenty of sports still going strong in the summer months, like baseball, soccer, swimming and gymnastics. Consider taking out an ad at the field, arena or other location where the team plays, or you can get your name on the team’s jersey or other items.
- Create blogs specifically for summer – If you have a blog, consider gearing your posts toward summer topics. You can advise on how to stage a home in the summer, or you can highlight events going on in your area. Local restaurant reviews or a locals’ guide are both helpful to potential buyers. You can also list the best summer real estate reads or the best short-distance trips from your area.
- Get your name out at the local pools – During the summer, everyone is at the pool. This is the perfect place to advertise your business to potential clients. If you’ve got an open house coming up, consider hanging a sign at the pool to let the community know. You can also host a pool party or hire an ice cream truck to hand out ice cream cones. Be visible and available at your event to make those important contacts.
- Advertise at local water parks – Water parks are another popular summer hangout where you can advertise your business. Contact the park to find out what advertising opportunities they offer. You could also host a snow cone or lemonade stand.
- Participate in back-to-school events – Even though it’s summer, school is right around the corner, and it’s not too early to start thinking about sponsoring back-to-school events. Another idea is to bring meals to teachers during staff training days. If you need other ideas, contact the school administrative office.
- Participate in summer community events – As we’ve said before, being involved in your community is essential to establishing yourself as a local authority, so consider getting involved in a community event or hosting one of your own. Consider the demographics of your community before deciding which event to host. You could host a BBQ or a sporting event. Advertise the event in your newsletter or hand out fliers. Remember to take lots of pictures to use on your social media.
- Host a hyperlocal market seminar – Hosting a free market seminar focused on your area is an excellent way to grow your business any time of the year. Use this opportunity to guide potential clients on the process of buying or selling a home. Give them the inside scoop on the local market. This is information they won’t be able to get anywhere else, and you will become their go-to for how to buy or sell a home, especially if they are first-time buyers/sellers.
- Update your online presence – Keeping your website and social pages up to date is another piece of advice that’s good for any time of year. Make sure things like your bio, phone number and email address are up to date. Also, make sure your highlighted listings are current. You could also add a community tour video or photo essay for each of your neighborhoods.
Do you have more questions about summer marketing? We’d love to help! Reach out to us at 571-234-5589 or by email at [email protected]. For videos on lead generation, Facebook tips, handy realtor tools and more, be sure to check out our YouTube channel.
As a realtor, helping your clients stage their homes on-trend is crucial to making the sale. If the current trends could be summed up in one word, it’s flexible. With the increase of people working from home, homes need to be both a living space and space where you can be productive. For this reason, many traditional homes are getting contemporary makeovers and incorporating elements of nature. Continue reading “2022 Decorating and Staging Trends to Sell Homes Fast”
The best professionals in any industry are always learning. The smartest folks know there’s never a point where you can say, “That’s it. I know everything there is to know about being a real estate agent. I don’t need to learn anything else.” With that in mind, here are a few books we recommend to keep even the most top-notch realtors learning more in their field. Continue reading “5 Impactful Books for Real Estate Agents”
Lighting is probably the most critical element of all the things that go into staging a home. The right lighting will make the home warm and inviting, while the wrong lighting can turn potential buyers off to even the most appealing homes.
Often, a home is not well-lit, especially if there is heavy landscaping and lots of trees outdoors. Unfortunately, you can’t fix the problem simply by turning on all the overhead lights. Instead, you’ll need to find ways to bring in as much natural light as possible and add light where you can. Read on for tips on how to help your clients stage their homes with the proper lighting. Continue reading “Home Staging: Light it Up Right”
Ahh! Spring! Everything is in bloom, and the temperatures are getting warmer. With peak home-selling season upon us, it’s the perfect time to help your clients looking to sell their home this spring or summer increase curb appeal and make it more attractive to potential buyers. Continue reading “Help Your Clients Boost Their Home’s Spring Curb Appeal”
Buying a home is a very exciting moment in one’s life, but unless you are the first owner of your home, you are exposed to certain risks when trying to purchase a property. Ideally, the seller has a “clear title” on the property, meaning there are no other claims of ownership against the property. It’s recommended that you purchase title insurance in case title defects arise in the future. Continue reading “Facts You Should Know About Title Insurance”
Despite low inventory, the housing market in Northern Virginia and the country has been buzzing. Interest rates have been low, and sales have been high, even through the pandemic. Expect interest rates to start to climb in 2022. Otherwise, experts say we’ll see more of the same this year. Continue reading “2022 Northern Virginia Housing Market Forecast”
As you reflect on the wins and losses of the past year, your thoughts are undoubtedly also turning to the coming year and what it holds. With some careful planning, you can set yourself up for success in 2022. Read on for tips on goal setting in the New Year. Continue reading “Goal Setting Strategies for Real Estate Agents to Ensure a Successful 2022”
The modern realtor needs to be digitally savvy to keep up with trends in the industry. Many young buyers are bringing their digital habits with them to their first-time home-buying experiences. They want their experience to be remote. They want lots of media materials. They expect instant replies, and they want the process to be paperless. Ready to be armed with the hottest apps to serve this demographic? Continue reading “Recommended Apps for Realtors in 2021”